Lance Armstrong wristbands became famous due to a special person who fought against cancer and won. The hugely popular Armstrong is an overwhelming inspiration even aside from his battle with the illness. Lance Armstrong wristbands are yellow bands of silicone rubber that are worn as hip, must have bracelets, spreading awareness of the cyclist's message. They are printed with the word "LIVESTRONG", a message of hope and benevolence, empowering and encouraging sufferers to not give up and to fight with all they've got. Funds that are raised from Lance Armstrong wristbands are used to council victims and their family members and provide financial support. Nike launched the LIVESTRONG campaign with a $1 million donation and to date, in excess of forty five million wristbands have been sold. Lance Armstrong chose yellow color for its wristbands as it is considered a symbol of hope.