Awareness bracelets are used by non-profit organizations to promote their cause. Awareness bracelets became famous by Lance Armstrong "Live strong Bracelets". Awareness bracelets are used to support other organizations like Make poverty history, cancer awareness, stop racism, support our troop, beat bullying, hunger relief etc. Different colors are used to support different cause. Blue bracelets are created to raise awareness of autism spectrum disorders. Their slogan is think autism, think cure. Red rubber wristbands are used for a campaign to educate public about the dangers of tobacco. Red, White and Blue wristbands are sold so that organizations can support those who have lost a loved one in the armed forces. Purple wristband was started in Northampton shire to raise awareness among public about domestic violence nationwide. Increasing public awareness about hidden crime is very important so that the victims and survivors can report the incident to the police.